Purpose & Objectives
Six purposes, one mission: uniting Singapore's beauty industry.
Our Purposes
Unite the industry
Raise service quality
Launch quality service certification
Advance the professionalisation of beauty practitioners
Build a qualifications framework and career ladder
Protect the interests of the industry
Why we were founded
Beauty practitioners across the industry have long worked hard to deliver quality beauty services, driving the development of the beauty industry in Singapore and securing it an important place in the international beauty arena. Every year the international beauty exhibitions draw industry stakeholders from around the world to Singapore — a truly international occasion that also boosts the local economy and tourism. To more effectively promote the development of Singapore's beauty industry, we founded the Singapore Beauty Industry Union, hoping to unite the strength and voices of all industry stakeholders, to speak with the government directly, and to make sure the government truly hears the views of the industry.